Salão Paulista de Arte Naif
What: Art Naif art expo
When: 2017
Where: Socorro - Brasil
Roll: Creative Director
What I Did: Full Visual Identity / Promotional Artworks / Book Design
For: Socorro Culture Department
Where: Socorro - Brasil
Roll: Creative Director
What I Did: Full Visual Identity / Promotional Artworks / Book Design
For: Socorro Culture Department
Salão Paulista de Arte Naif is a yearly expo and meeting around Naif art, an artistic style known for its simplicity and religious background. SPNaif is actually the biggest event about this artistic current in Latin America, and it all started in this little 30K people city in the countryside of Brasil.
For the branding, I decided to keep the simple Naif RGB colors an add a more modern approach to logo and artwork design, because it’s an event that should as well attract younger generations and let them know about this almost unknown current.
e-flyers & time table
I also designed a book/catalogue to showcase all the 100+ paintings and art pieces of the expo, that would later on travel in many cities of Brasil.
some more posters
graphic elements for the book
